Different industries tend to have more fixed or variable costs, depending on the nature of the service or product they provide. A variable cost is a type of corporate expense that changes depending on how much (or how little) your company produces or sells. Depending on how your sales or production rates are going, your […]

Unsurprisingly, Bird contends that customer acquisition cost (CAC) has the greatest impact on a business’s scaling prospects. Although SaaS companies are uniquely positioned to scale easier than others, they can’t simply manufacture new revenue out of thin air. The cost of adding an additional customer to your server may be close to null, but the cost […]